Caring for Formal Shoes
Formal shoes should be cleaned regularly or directly after they have been exposed to rain, mud or generally tough conditions. Brush off any dirt with a soft shoe brush or soft cloth. Then use a lotion to condition the leather. Do not put shoes in the washing machine.
Let shoes dry naturally. If you need to speed up the process place newspaper inside the shoe to help soak up the moisture faster (direct heat will alter the shape and potentially damage the shoe). Do not put shoes in the dryer or near any artificial heat source.
After you have cleaned and conditioned your shoes it is best to polish them to help protect the leather. Leather is a skin and it needs to be moisturised otherwise it will dry out and crack. Polish can be applied as either a wax or a cream, make sure you choose a polish that matches the colour of your shoes. Be mindful to polish in and around the folds of the leather.
4. BUFF & SHINE
Finish your shoe off with a good buff. This will help to add a little shine. Make sure you remove any excess polish and even out the finish. You can buff with a soft brush or a soft cleaning cloth.
Caring for Cross Trainers
Similar to formal shoes, cross trainers should be cleaned routinely or after exposure to tough conditions. With a soft brush or a soft cloth use warm water and soap to gently wipe down the shoe, taking care not to over saturate the shoe more than needed. To clean the innersole remove it from shoe and repeat the same method (make sure the innersole is completely air dry before putting back inside shoe). Do not put shoes in the washing machine.
To dry wipe off any excess water with a soft cloth and leave to dry naturally. Do not try and dry your cross trainers with any artificial heat source (direct heat will alter the shape and potentially damage the shoe). To dry your innersole leave out of the cross trainer and leave to dry naturally. If you need to speed up the drying process, placing newspaper inside the shoe will help to soak up the moisture faster.
After your shoes have dried you can treat them with a waterproofing spray to help protect the upper from small amounts of water and dirt.
A single foot contains around 125,000 sweat glands, 26 bones, 33 joints and over 100 tendons. Feet can sweat up to a quarter of a litre in a day, therefore maintenance and cleaning is very important, not just for your shoes but for your feet too.
Keep your toe nails trimmed, this helps for the shoe to fit comfortably and prevents the bruising of nails.
When it is time to remove your shoes, taking them off correctly can extend the life of your shoe. Undoing and loosening the laces will help your foot slip out of the shoe freely. Do not stand on the back of one shoe with the other and force your foot out without undoing the laces. This will prematurely stretch your shoe and damage the heel counter.
Watch for signs of over wear which will signal when your shoe is ready to be replaced. Common signs of this is wearing down of the grip, the midsole will feel softer and less stable, and the upper may stretch past a comfortable point.