Caring for Formal Shoes
Before applying polish to the shoes, you need to prepare them. Using a clean soft brush remove any accumulated dirt. This ensures a dirt free surface, and avoids any unwanted scratching of the leather prior to conditioning.
2. CONDITION & DRY
Leather is a skin and needs to be moisturized, otherwise, it can dry out and crack. Using a cloth apply the conditioning lotion to the leather, buffing the conditioner into your shoes. Allow the shoes to dry naturally. If you need to speed up the process, place newspaper inside the shoe to help soak up the moister faster.
Polish can be applied either as wax or cream, make sure you choose a polish that matches the colour of your shoes. Be mindful to polish in and around the folds of the leather. Set the shoes aside to allow the polish to dry, the shoes will develop a slight haze.
4. BUFF & SHINE
Finish your shoes off with a good buff. This will help to add a little shine. Using a soft brush make sure you remove any excess polish. Using a clean soft cloth, in circular motions go over the whole shoe to give it a final shine and even out the finish.
Caring for Cross Trainers
Similar to formal shoes, cross trainers should be cleaned routinely or after exposure to tough conditions. With a soft brush or a soft cloth use warm water and soap to gently wipe down the shoe, taking care not to over saturate the shoe more than needed. To clean the innersole remove it from shoe and repeat the same method (make sure the innersole is completely air dry before putting back inside shoe). Do not put shoes in the washing machine.
To dry wipe off any excess water with a soft cloth and leave to dry naturally. Do not try and dry your cross trainers with any artificial heat source (direct heat will alter the shape and potentially damage the shoe). To dry your innersole leave out of the cross trainer and leave to dry naturally. If you need to speed up the drying process, placing newspaper inside the shoe will help to soak up the moisture faster.
After your shoes have dried you can treat them with a waterproofing spray to help protect the upper from small amounts of water and dirt.
A single foot contains around 125,000 sweat glands, 26 bones, 33 joints and over 100 tendons. Feet can sweat up to a quarter of a litre in a day, therefore maintenance and cleaning is very important, not just for your shoes but for your feet too.
Keep your toe nails trimmed, this helps for the shoe to fit comfortably and prevents the bruising of nails.
When it is time to remove your shoes, taking them off correctly can extend the life of your shoe. Undoing and loosening the laces will help your foot slip out of the shoe freely. Do not stand on the back of one shoe with the other and force your foot out without undoing the laces. This will prematurely stretch your shoe and damage the heel counter.
Watch for signs of over wear which will signal when your shoe is ready to be replaced. Common signs of this is wearing down of the grip, the midsole will feel softer and less stable, and the upper may stretch past a comfortable point.