Finding the Perfect Fit in Footwear


Finding the ‘perfect’ fit in a pair of shoes can be an elusive struggle for a variety of reasons. One major factor is that no pair of feet are exactly alike.

A study of over 2,000 pairs of feet was conducted to find out “Are all two feet the same?”. Upon analysing this data, it was confirmed that the majority of the population did not have the same sized feet. This internal study matched similar findings done internationally, not all two feet are the same length and width*.

With over 60% of the world’s population having different sizes between their left and right feet, the traditional method of selling shoes in pairs makes it virtually impossible to achieve that perfect fit.

So, what can a footwear manufacturer do to close the gap on this quest for a better fit?

Enter the Ascent IIFit service. The IIFit range of shoes can be sold as a traditional pair, a mismatched pair, or even as an individual shoe (either left or right). Unlike a traditional shoe box housing the pair of shoes, the IIFit shoe box splits in half making the customised fit readily available in store.

For example,
•A customer who has the same size left and right can purchase as a traditional pair.
•A customer who has different size feet can purchase a mismatched pair at no extra charge and with no waiting for a special order!
•A customer who only needs either the left or right shoe can purchase an individual shoe at half the cost of a traditional pair.

Selling shoes as an individual size left and right rather than traditional pair helps achieve a perfect fit without the expense of having to pay for custom made shoes, nor wait for a special order. The IIFit range can also greatly assist those people with extra needs from their footwear, Polio sufferers, Diabetics and Partial or Full Foot Amputees.

Ascent work closely with special interest groups; Podiatry, Physiotherapy, Amputee and Diabetes associations to make sure our footwear yields therapeutic benefits or aids in the management or prevention of various foot ailments. The IIFit service is proudly endorsed by The Australasian Podiatry Council.

*(The high incidence of Mismatched Feet in the Population. William A Rossi. The American Orthopedic Foot and Ankle Society 1983 & The Futile Search for the Perfect Shoe Fit. William A Rossi. Journal of Testing and Evaluation1988).

For further information about Ascent Footwear and the IIFit range, visit: